Axfood joins the Forum for Inclusion – a new national initiative together with over 70 companies
Now the business community agrees on a clear starting point: young people without a path into working life is not a societal problem, but a potential in which business has a decisive role. – That more young people have the opportunity to enter working life is one of our most important future issues. No single […]
“It is with great pride and respect that we enter into this collaboration with KNI A/S.” This is what Dan Kolding, CEO of Dagrofa Logistik, says following today’s news that we have entered into an agreement with KNI to supply groceries to Pilersuisoq – Greenland’s largest grocery chain.
The agreement will enter into force on November 1, 2026 and covers the majority of KNI’s grocery purchases with an annual value of a three-digit million. For us, this is more than a big agreement. It is a partnership with a company that plays a crucial role in Greenlandic society. Stable supply is critical here, […]
Axfood’s long-term partner Generation Pep has published the Pep Report 2026, with a particular focus on children and young people’s food environment and the conditions for good health. The report shows major differences in eating habits, physical activity and exposure to advertising, but also that change is possible.
The Pep Report 2026, produced by Generation Pep and the Swedish Heart and Lung Foundation, highlights how the food environment affects our food choices and our health. The food environment includes the contexts in which we encounter food, such as the physical surroundings, but also factors such as price, advertising and norms. For children and […]
Election fraud hits like never before on election day in Denmark
Danes love traditions, and for many it has become a tradition to eat roast pork on election day. In private homes, restaurants and canteens, roast pork is on many plates today. This is shown by the latest figures from Dagrofa, which is behind the retail chains MENY, SPAR, Min Købmand and Let-Køb, and behind Dagrofa […]
Dagrofa Foodservice is investing in a number of new initiatives targeted at the company’s current and future truck drivers. This is to support the company’s current growth strategy, where the food wholesaler is to win 2,000 new customers in the outbound business.
The launch of a communication campaign about the role of drivers and the establishment of an internal training program for drivers are two of the new initiatives that Dagrofa Foodservice has recently invested in. The reason is that Dagrofa Foodservice has a strategic growth ambition in the period 2025-2027 to capture 2,000 new customers who […]
We are the first in Sweden with the Mercedes‑Benz eActros 600 with a refrigeration unit 🚛💚
The new trucks mark the start of the next chapter in our electrification journey and strengthen our position as a market leader in electrified heavy transport. With the first Mercedes‑Benz eActros 600 with a refrigeration unit rolling with us, we are setting a new standard for electric long-distance transport when they operate our longest electric […]
Dagrofa sets new goals for its sustainability work and confirms its ambition to run a more sustainable food company. The “Ground for More” program focuses on a number of unifying points for the group.
Dagrofa sets new goals for its work with sustainability and confirms its ambition to run a more sustainable food company. The “Grobund for more” program focuses on a number of unifying points for the group. Dagrofa has entered 2026 with its eyes set on goals for its efforts within sustainability. Behind the sustainability program “Grobund […]
Axfood first to replace mackerel with red light
After a year in which the proportion of fish and shellfish that are sustainability-labeled or have a green light in the WWF fish guide increased by 13 percent in Axfood’s retail chains, Axfood is now taking the next step in its work for more sustainable oceans. Axfood is the first on the Swedish market to […]
Axfood reaches a milestone – all trucks run fossil-free
Axfood, with store chains such as Willys, Hemköp and City Gross, has reached the goal of fossil-free transport between warehouse and store. In just two years, both its own and hired transport have been converted to renewable fuels and electricity. The conversion includes just over 200 of its own trucks, and at least as many […]
Martin & Servera and Gotlandspecialisten strengthen their joint offering on Gotland
Gotlandspecialisten and Martin & Servera offer restaurants, cafés, hotels and shops all over Gotland really good and close service. Martin & Servera is now acquiring Gotlandspecialisten, as well as its sister company operating under the brand PRIVAB Visby, to jointly strengthen and develop the joint offering on the island. As a local wholesaler, Gotlandspecialisten offers […]
1000 Danes get a free lift home for Christmas
The Danes again this year have the option of a free lift across the country to get home for Christmas. It happens when the supermarket chain SPAR upholds its tradition and sends almost 1,000 Danes home for Christmas. The more than 40 Christmas-decorated buses will run on Monday, December 22.Almost 1,000 Danes and 40 Christmas-decorated […]
Axfood donates to the World Food Programme to fight hunger
Right now, extensive conflicts, crises and natural disasters are taking place in many places around the world. As a result, more and more people are finding it increasingly difficult to eat enough – and the needs are increasing rapidly. Axfood is therefore once again making a monetary contribution to the UN’s food program, the World […]
Seasonal & Greens: December
1 199 / 5 000Seasonal & Greens: December We have made an effort to find the best seasonal fruit & vegetables for your menu. December is often associated with heavy Christmas servings,but the month actually offers a wealth of fresh and characterful ingredients,that can lift winter menus. The colder temperatures concentrate the flavor in the […]
Did you know that the sale of hashtag #Eldorado Brazil nuts contributes to the protection of the rainforest?
Did you know that the sale of hashtag #Eldorado Brazil nuts contributes to the protection of the rainforest?For each package, 5 kroner is donated to hashtag #Regnskogfondet — enough to save one tree. Since 2018, this has been part of our efforts. In 2024, nut-eating customers helped save 125,000 trees from being cut down. This […]
Our dairy products win again! 🏆
Our dairy products win again! 🏆 In 2023, we launched a collaboration, a co-brand, to create dairy products of the highest quality with a focus on taste, ecology and animal welfare. We combined our own Green Balance series with the products of the Øllingegaard dairy. 33 products have now been created – including the well-known […]
🏆 MENY is the Danes’ favorite grocery chain – again!
We are extremely proud that MENY has won the YouGov Shopper Grocery Retail Award 2025 – and can thus call itself Denmark’s preferred grocery chain. According to the independent survey from YouGov, MENY is the chain that has had the greatest growth in the number of customers, in loyal customers and in customer satisfaction. The […]
Growth in all segments and increased market shares for AXFOOD
and increased market shares, as well as positive earnings trends in all operating segments. The Group continues to invest in strategically important areas in order to become even more efficient and further improve its competitiveness. In recent years, the logistics structure has been developed to enable continued profitable growth, and in the quarter plans were […]
LilleGo’ products become Vilje
It should be easy to make good choices, and our goal is to make this possible for everyone. If you choose Vilje, you can therefore be sure that you are choosing products where strict requirements have been set for content, production, packaging and shipping, and where both animal and human welfare are taken care of. […]
Aarstiderne – a strong frontrunner in organic food, local quality products and easy meal solutions
Aarstiderne – a strong frontrunner in organic food, local quality products and easy meal solutions Aarstiderne is an absolutely fantastic company that has been Denmark’s, and perhaps the world’s, strongest frontrunner in organic, local quality products and easy meal solutions for 25 years. As a result of Dagrofa’s acquisition of Aarstiderne at the end of […]
Axfood is the first in the industry to sell vertically grown Swedish crisp lettuce in our stores
Axfood is the first in the industry to sell vertically grown Swedish crisp lettuce in our stores! 🥬 Our own brand Garant crisp lettuce was developed together with Ljusgårda AB, which is at the forefront of Swedish vertical farming. The lettuce is grown indoors year-round, requires little space and minimal water. The launch makes Axfood […]
UNIL is now testing new refill technology for liquid laundry at MENU Ringnes Park – the first of its kind in Norway
Now we are testing new refill technology for liquid laundry at MENU Ringnes Park – the first of its kind in Norway. The goal is to learn how reusable packaging and new technology can reduce plastic waste and make it easier to refill instead of throwing away. The pilot will give us insight into the […]
SPAR is repeating the popular tradition of giving Danes a free ride home for Christmas.
SPAR is repeating the popular tradition of giving Danes a free ride home for Christmas. Since 2016, SPAR has been driving Danes throughout the country to ensure that everyone gets home for Christmas. There is expected to be great interest again this year. Last year, almost 900 Christmas-loving Danes took advantage of the opportunity for […]
The WWF approves Martin & Servera’s climate calculator in the free Menu Planning service
WWF approves our climate calculator in Menu Planning for One Planet Plate calculation The WWF approves Martin & Servera’s climate calculator in the free Menu Planning service as a tool for calculating climate footprint according to the One Planet Plate method. This makes it easier for restaurants and catering companies to develop menus that are […]
Dorothea Lüftner appointed Business Area Manager Private Label
Dorothea takes over as Business Area Manager Private Labelfrom November 17. She succeeds Johan Neuman, who will go on to be the new Sales Manager at City Gross. Dorothea is an industry veteran with more than 20 years’ experience in the retail industry. She has previously worked at Lidl, where she was involved in the […]
Garant’s new hybrid sausage Nöt & Grönt halves the climate footprint
Garant’s hybrid ground beef Nöt & Grönt, with half beef and half vegetables, has become a success – and halves the climate footprint compared to regular ground beef. Now Garant, together with Generation Pep, is launching the new Nöt & Grönt Färskkorv Kabanoss. Just like its predecessor, the ground beef has benefits for health, the planet and the wallet.
Unil won the Ethical Trade Award 2025
A committed member of Ethical Trade Norway for over ten years.
Meet Dagrofas new premium brand OMHU – Quality and taste!
With OMHU foods you get irresistible products that have been selected based on the desire to spread true food joy. OMHU is more weekend than everyday and here the details are extra picky. The OMHU assortment consists of delicious fresh produce, delicacies and a large selection of fruit and vegetables.
