Dagrofa sets new goals for its work with sustainability and confirms its ambition to run a more sustainable food company. The “Grobund for more” program focuses on a number of unifying points for the group. Dagrofa has entered 2026 with its eyes set on goals for its efforts within sustainability. Behind the sustainability program “Grobund for more” stands one of Denmark’s largest food companies, which with its 14,500 employees spans MENY, SPAR, Min Købmand, Dagrofa Foodservice and Aarstiderne. “Our sustainability program is about creating value and new opportunities for our business, but in particular also about benefiting the communities and the planet we are a part of,” says Tenna Skov Thorsted, Sustainability Manager at Dagrofa. “There has been great commitment in all parts of the business in the creation of the program, and it is important that in “Grobund for more” there is also room for the freedom that makes Dagrofa something very special,” she continues. An example might be when an independent grocer wants to take on an extra large social responsibility. Or when Dagrofa Foodservice has a special focus on the sustainable plate, and Dagrofa Logistik works with smarter transport,” she continues. “Growth for more” is about three central themes: Local action – Dagrofa will strengthen vibrant local communities, communities and opportunities in small and large cities. Dagrofa will contribute to the opening of more citizen shops, and develop the skills and utilize the differences of the many committed colleagues. More food responsibility – Dagrofa will promote food that makes a difference, and will strengthen the food culture in Denmark. From organic and Danish producers to responsible gastronomy and solutions that involve both professionals and consumers. Green transition – Dagrofa will contribute to the green transition with an eye for good business practices. These go hand in hand. When the group uses less energy, drives smarter and reduces food waste, it creates value for both the business and the environment. Group CEO Tomas Pietrangeli emphasizes that it has been important for Dagrofa that the ambition to create value for the business could go hand in hand with the goals of sustainability. “It’s about the choices we make every single day. When we work with sustainability, it has to be an integrated part of the business culture. An example is our work for rural towns. We have opened well over 120 stores in rural areas over the years. Also in towns where people were about to give up. In collaboration with citizens, we are making a huge difference to strengthen the local community,” he says. The sustainability program rests on a solid foundation, such as initiatives within responsible business operations, improved data and climate accounting. And it is firmly rooted in the group’s strategy “Gro’27 – growth our way” and will help deliver on the group’s mission to provide the best food experiences. Dagrofa, the business units and the retail chains work together with “Grobund for more”, but the independent grocers also have the freedom to take their own initiatives. Many do this, for example, when it comes to social responsibility, green energy and food waste. Fact box: Objectives: Local power to act: Living local communities: We will help villages open 20 new stores with citizen involvement by 2028. Strong competencies: We will educate at least 150 students per year until the end of 2027. Different as strength: Our PULS measurement must be stable in the interval 3.8-4.1 on Diversity & Inclusion. PULS is an internal measurement of motivation and job satisfaction in the company, a scale from 1 to 5. The two local store chains SPAR and Min Købmand in particular work with the local community, where the store is often the focal point for more than just grocery shopping. More food responsibility: More Danish: We will increase the share of Danish fruit and vegetables in our assortment by at least 10% by 2030. More organic: We will increase the turnover of organic products by at least 10% by the end of 2027. More inspiration: We will develop assortments and solutions that differentiate themselves in the market and make it easy to choose responsibly. Dagrofa wants to strengthen the roots of Danish food production and bring more Danish products into the basket and onto the plate. MENY and Dagrofa Foodservice work particularly with food joy, organics and inspiration for both professional and private kitchens. Green conversion: Energy-efficient operation: We will reduce the purchase of energy in kWh by 10% per location and increase the share of renewable energy by the end of 2027. Smarter transport: We will convert our own transport, including through increased electrification, where it creates the greatest effect by the end of 2027. Less food waste: We will reduce our own food waste from 2024 to the end of 2027 by at least 10%. In particular, Dagrofa Foodservice and Dagrofa Logistik are working, in addition to delivery security, on energy efficiency, smarter planning, lower emissions and less food waste.
