For the fifth year in a row, Dagrofa private label products win international recognition at the PLMA awards from the Private Label Manufacturers Association. Grøn Balance is praised for smart everyday innovation with Grøn Balance Hand & Dishwashing. The judges highlight, among other things, the effective concept and the innovative idea behind the solution, which makes everyday life a little easier at the kitchen sink. OMHU impresses with quality and design with OMHU Hom Mali Jasmine rice, which elevates everyday products to a premium experience 🌾 The judges highlight, among other things, the high quality of the taste, the practical opening of the packaging and the strong design. The recognition comes at a time when customers are increasingly choosing our own products. They do so not only because of price, but also because of quality, innovation, functionality and design. OMHU, Grøn Balance and Gestus in particular have great growth rates this year. We are of course pleased and proud of the international honor. Head of Private Label, Steffen Schriever Winther Winther sends high praise to the colleagues who work with the products: “We can see that customers are increasingly choosing our products because they are experienced as strong alternatives with high quality, good design and relevant solutions in everyday life. I would like to thank all the colleagues who work dedicatedly every day to develop our Private Label. The awards are clear proof that the strategic direction we are working towards creates value.
