Danes love traditions, and for many it has become a tradition to eat roast pork on election day. In private homes, restaurants and canteens, roast pork is on many plates today. This is shown by the latest figures from Dagrofa, which is behind the retail chains MENY, SPAR, Min Købmand and Let-Køb, and behind Dagrofa Foodservice, which supplies to professional kitchens. In the chains MENY, SPAR, Min Købmand and Let-Køb, sales of pork increased by more than 200 percent in week 12 and Monday, the day before the election, compared to eight days earlier. Not least, the appetite is greater than around the general election in 2022. The stores are selling about a third more than at the election in 2022. “The tradition is alive and well. In any case, we are experiencing that the Danes have a greater appetite for pork in the run-up to this election than the previous election. And the growth comes mainly from the last 2-3 days,” says Jesper Bjerring, category director at Dagrofa. Dagrofa Foodservice reports more than a doubling in sales from week 11 to week 12. Specifically, the professional customers at Dagrofa Foodservice have bought more than 2.5 tons of extra fried pork compared to a normal week. Compared to the days leading up to the general election in November 2022, there was a similar increase, so the tradition has taken hold.
Fact: Roasted pork with parsley sauce was named Denmark’s national dish in 2014, but the tradition of eating pork on Election Day is apparently a tradition that goes back at least 100 years and has gained increasing popularity.
